Let’s consider each component in turn:

Observe

The cycle usually starts with observation. That is to say with something being brought to our attention. Perhaps it is a problem or a desire to improve performance or maybe just curiosity to understand.

Good observation is about being open, receptive and attentive. It is about noticing the behaviour patterns that are happening in the world around us.

Let me illustrate this process with an example. Celebrity chef, Jamie Oliver, has been actively campaigning politicians with a manifesto he has designed to tackle the UK's growing problems with obesity. Jamie’s manifesto makes the observation that “our diet is helping to turn us into one of the most obese countries in the world”. For the full manifesto see http://www.jamiesministryoffood.com/content/c4/news/jamies-manifesto.html